Company Profile
American Family Insurance
Company Overview
At American Family Insurance, we are committed to providing our customers with the products they want and the service they expect. We pledge to be there for customers at their time of need, to treat them in a helpful, caring and fair manner, and to deliver services that are clear, easy to understand and convenient to use.
We welcome people who share those values with us and who want to do and be their best. Under our roof you'll find the opportunity to do work that matters, to collaborate and learn, and to be rewarded for performance in a caring, inclusive environment that lets you balance work with life. Expect more at American Family Insurance - because American Family Insurance delivers more.
Company History
The American Family Insurance history is a remarkable story that started with a single idea. A struggling insurance salesman named Herman Wittwer believed a company could make money selling auto insurance to Wisconsin farmers. Herman understood that farmers presented lower risks compared to city drivers because they drove less often and put their cars up on blocks for the winter. Armed with this customer knowledge, Herman confidently opened the doors of Farmers Mutual Automobile Insurance Company on Oct. 3, 1927.
Over the years, our market grew from rural areas to small towns, suburbs and metropolitan areas. Our customers' needs also changed, and we changed right along with them by expanding our products and services. Our company's name changed in 1963 to American Family Mutual Insurance Company to reflect a broader customer base.
American Family Insurance offers auto, home, life & annuities1, health, business and farm & ranch insurance. We've expanded geographically, too. Currently, we operate in 18 states spanning from Washington to Ohio.
Our customer relationships have helped us build a strong and stable company with more than $4.8 billion in policyholder equity. As a mutual company, our customers and owners are one in the same. Our success is measured not by the rate of return for shareholders, but by the value we provide our policyholders.
We have been in business for 80 years, and we aren't stopping there. We remain committed to being the most trusted and valued service driven insurance company.
Notable Accomplishments / Recognition
For 80 years, we've made it our business to take care of our customers by providing the products they need and the excellent service they expect – before and after a claim. You might say we not only insure our customers – we also ensure their peace of mind.
Some of that peace of mind comes from our agents. In fact, American Family Insurance partners with J.D. Power and Associates to reward select agents for customer service excellence based on the results of customer satisfaction surveys and office audits.